“Set-Jetting” Soars in Popularity: Movies and TV Shows Are Driving Travel Trends
Pop culture is reshaping vacation planning with “set-jetting”
From the cobblestone streets of Paris featured in Emily in Paris to New Zealand's rolling landscapes seen in The Lord of the Rings, cinematic tourism is skyrocketing. Inspired by iconic movie and TV locations, travelers are jetting off to explore the real-life settings of their favorite shows. Paris, for instance, saw a 32% spike in bookings following the latest season of Emily in Paris. Similarly, Croatia's historic Dubrovnik remains a must-see for fans of Game of Thrones, while Iceland's icy terrains are captivating Star Wars enthusiasts.
Pop culture is reshaping vacation planning with “set-jetting”
Why the buzz? Set-jetting offers more than sightseeing; it creates immersive experiences. Tour operators are cashing in, offering themed itineraries like Hogwarts Express train rides or Breaking Bad RV tours. This trend also reflects a deeper desire to connect with storytelling and the allure of living vicariously through fictional worlds. Want to join the set-jetting craze? Pack your bags, channel your inner film buff, and start turning your favorite on-screen fantasies into real-life adventures.