Move Over Adventure Travel — Exploring “Sleep Tourism” in Luxurious U.S. Destinations

Move over adventure travel — 2024 is shaping up to be the year of sleep tourism

Americans are now prioritizing rest and relaxation on vacation, trading action-packed itineraries for serene, sleep-focused escapes. The shift comes as nearly 75% of U.S. adults admit they don’t get enough rest at home, prompting a surge in demand for resorts and retreats dedicated to high-quality sleep experiences​. From bespoke pillows to soundproofed rooms, hotels are adapting to this trend with specialized offerings. Properties like The Benjamin Hotel in New York City now feature dedicated “Rest & Renew” programs, while wellness retreats in Arizona and California integrate meditation, yoga, and spa treatments into sleep-centric packages.

Exploring “Sleep Tourism” in Luxurious U.S. Destinations

Exploring “Sleep Tourism” in Luxurious U.S. Destinations

Luxury destinations, including Sedona and Napa Valley, are leading the charge, combining tranquility with indulgence to ensure guests leave rejuvenated. Travelers are also exploring niche experiences like sleep pods in airports or high-end train journeys designed for relaxation. The American traveler’s newfound appreciation for the health benefits of sleep aligns with global trends emphasizing wellness tourism. Ready to upgrade your rest? Sleep tourism could be the dream vacation you didn’t know you needed. For tips on where to book and how to plan, check out our wellness-focused travel guides and reviews.

 
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