Move Over Adventure Travel — Exploring “Sleep Tourism” in Luxurious U.S. Destinations

Americans are now prioritizing rest and relaxation on vacation, trading action-packed itineraries for sleep-focused escapes. The shift comes as nearly 75% of US adults admit they don’t get enough rest at home, prompting a surge in demand for resorts dedicated to high-quality sleep experiences. From bespoke pillows to soundproofed rooms, hotels are adapting to this trend with specialized offerings.