Americans are now prioritizing rest and relaxation on vacation, trading action-packed itineraries for sleep-focused escapes. The shift comes as nearly 75% of US adults admit they don’t get enough rest at home, prompting a surge in demand for resorts dedicated to high-quality sleep experiences. From bespoke pillows to soundproofed rooms, hotels are adapting to this trend with specialized offerings.

What is a venture travelist? A bleisure tourist, the venture travelist prioritizes destinations that can generate business opportunities. While enjoying time with family, they are always on the lookout to secure deals. Entrepreneurs at heart, they explore a location, shop for local products, and look to forge business connections with the local community. This is how to become a venture travelist.