“Set-Jetting” Soars in Popularity: Movies and TV Shows Are Driving Travel Trends

From the cobblestone streets featured in Emily in Paris to New Zealand's rolling hills seen in The Lord of the Rings, pop tourism is skyrocketing. Croatia's Dubrovnik remains a must-see for fans of Game of Thrones, while Iceland's terrains captivate Star Wars enthusiasts​. Inspired by movie and TV locations, travelers are jetting off to explore the real-life settings of their favorite shows.