Raffles Hotels Unveils ‘The Butler Did It’ Campaign to Celebrate Its World-Renowned Butler Service
‘The Butler Did It’ stars the talented Waris Ahluwalia and the esteemed Robert Rabensteiner, with innovative creative direction provided by the renowned Trey Laird and the skilled Dylan Don. This captivating project, which unites a remarkable ensemble of creative talent, celebrates the brand’s iconic Butler Service and its integral role in crafting an inspiring, unforgettable, and unexpected guest experience.
Image Courtesy: Raffles Hotels & Resorts
Under the expert creative direction of Trey Laird, and skillfully captured through the lens of photographer Dylan Don, the stunning images prominently feature designer and actor Waris Ahluwalia, fashion icon Robert Rabensteiner, and the captivating model May Siu as quintessential Raffles guests, while legendary model Tim Easton takes on the esteemed role of the Butler.
Set upon the stunning backdrop of Raffles Singapore
Rabensteiner also styled the innovative campaign, which masterfully conveys a distinctive fashion-forward touch, and it is beautifully set against the stunning backdrop of Raffles Singapore, the brand’s flagship property renowned for its exceptional Butler Service since its grand opening in 1887. The statement-making initiative centers around the ability of Raffles butlers to anticipate guests' every need, and how before they even think to ask… ‘The Butler Did It.’
As Raffles Hotels & Resorts continues to expand its presence globally — with recent stunning debuts in vibrant locations such as Jaipur, cosmopolitan London, historic Boston, opulent Doha, and luxurious Bahrain — the newly launched international campaign invites discerning guests to immerse themselves in the extraordinary world of Raffles’ unparalleled elegance and enchanted glamour. Through the captivating theme of ‘The Butler Did It,’ the brand is placing a strong emphasis on one of the most significant and memorable aspects of its esteemed guest experience. Trey Laird, an influential creative force behind some of the most innovative and impactful campaigns for many of the world’s most iconic fashion and lifestyle brands, brings his unmistakably recognizable sense of intelligence, sophistication, and distinctive style to this endeavor.
Image Courtesy: Raffles Hotels & Resorts
