Alaska Airlines Adds Exclusively Brewed Craft Beer in Unique Can to First and Premium Class Beverage Line-Up
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Two beloved Pacific Northwest brands come together to create the ‘Cloud Cruiser,’ a co-branded IPA now being served 30,000+ feet in the air and in select airport lounges. Alaska Airlines is now serving its first-ever custom craft beer exclusively brewed for the carrier by Seattle-based Fremont Brewing. Alaska Airline’s newest IPA will be offered complimentary in First and Premium Class, for purchase in the Main Cabin and served in select airport lounges.
Image Courtesy: Alaska Airlines
The ‘Cloud Cruiser’ is the result of two beloved and popular Pacific Northwest brands coming together to create a top-tier beverage to add to our premium line-up,” said Todd Traynor-Corey, Alaska Airlines managing director of guest products. “The only place in the world you’ll be able to find this one-of-a-kind craft beer is if you’re flying on Alaska Airlines or in one of our lounges. We have already received feedback from the first guests to taste our new premium West Coast product who say they can’t wait to fly us again and order another can of ‘Cloud Cruiser.’”
Fremont Brewing, which crafts small batch artisan beers in the Fremont neighborhood of Seattle using the very best local ingredients, worked closely with Alaska Airlines to produce a variety of blends to taste test 30,000 feet in the air before both companies chose the bright orange, melon and tropical notes of the brewery’s India pale ale.
Image Courtesy: Alaska Airlines
“‘Cloud Cruiser’ IPA is brewed with a select blend of malts and Washington grown to stay fresh in the air with you,” said Matt Lincecum, Fremont Brewing’s Founder and Owner. “Fremont craft ‘Cloud Cruiser’ using years of experience providing beer to Alaska Airline’s flights across the country. Brewed Fresh to be Brought Fresh to you. Because Fresh Beer Matters!”
Image Courtesy: Alaska Airlines
The uniquely designed can showcases an Alaska Airlines 737-8 MAX soaring among the clouds above a retro-inspired backdrop of snow-capped mountains, trees and water synonymous with Washington state.
Image Courtesy: Alaska Airlines
Alaska Airlines and Fremont creative artists worked collaboratively from brainstorming ideas for the co-branded can to the final drawing board.
Image Courtesy: Alaska Airlines
“The collaboration between Alaska Airlines and Fremont is not just about the artwork on the can, it is the story of two Seattle-based brands that share common values, coming together to create a remarkable product we hope brings a smile to our guests who drink it,” said Jonny Mack, Alaska Airline’s studio creative manager.