Madrid, New Mexico is a former coal-mining ghost town on the Turquoise Trail between Santa Fe and Albuquerque, reborn as a funky high-desert artist colony of 40-plus galleries, a legendary 1947 tavern, and a wild rise-fall-rebirth story.

The Palace, a Luxury Collection Hotel, Madrid has embraced a charming new identity that seamlessly blends its rich historical heritage with innovative design, unparalleled luxury, and the highest standards of impeccable service. The luxurious hotel is in the heart of Madrid’s vibrant Barrio de las Letras and is surrounded by some of the city's most renowned cultural institutions.

Previously one of the oldest perfumeries in Madrid, the building itself has a unique legacy and captures the very essence of the city. To start, each guest is welcomed with violet or rosemary tea in an artisanal ceramic cup upon check-in.