Meet the Chef: The Rockin’ Moroccan Food Truck in NC

We sat down with Chef Amina Guennoun of The Rockin’ Moroccan Food Truck in Greensboro, North Carolina. Rockin’ Moroccan Food Truck brings a bold, globally inspired street food experience to North Carolina, blending traditional Moroccan flavors with modern food truck flair. The menu leans into standout staples like slow-simmered tagines, spiced couscous bowls, grilled kebabs, and warm pita wraps, all layered with rich spices like cumin, paprika, and saffron.

The Rockin’ Moroccan is The Bold Street Food Spot Everyone’s Craving — Image Credit: The Rockin’ Moroccan Food Truck

What makes it memorable is the balance—deep, aromatic flavors delivered in fast, approachable street food form, perfect for both adventurous eaters and first-timers. The vibe is vibrant and inviting, often popping up at local events and breweries, where it’s built a loyal following for its unique cuisine and consistently crave-worthy dishes.

Tell us about what your morning routine looks like, and how you like to end your day?

My day starts with a strong cup of espresso and a trip to the market to hand-pick fresh ingredients for the day. Our meats - including our signature saffron chicken and fall-off-the-bone lamb shanks - slow-cook overnight for 12 to 14 hours. Once we're back from the market, we begin prep for a full day ahead. We usually operate in two shifts: lunch (about 2 hours) and dinner (about 3 hours), serving anywhere from 100 to 300 people per shift. After service, we spend at least an hour deep-cleaning the truck and prepping for the next day.

By the end of the night, I usually pass out watching something on my phone - then wake up and do it all over again. It's a long day, but every moment is worth it because everything we serve is made from scratch, with heart, soul, and precision.

Do you have a favorite chef that you look up to and what advice would you give to aspiring chefs?

I admire a lot of chefs because each one brings something unique to the table - it's hard to name just one. I pull inspiration from a wide range of styles and cuisines, and I'm always open to learning and exploring. If I could give any advice to aspiring chefs, it would be this: follow your heart and your passion. Don't get stuck chasing trends or rigid recipes. Be curious, experiment, and don't be afraid to blend different cultures and flavors. When you cook from the heart, everything else will fall into place.

Do you have any awards or achievements you’d like to mention?

We were proudly voted the “Best Food Truck in the State,” which means a lot to us considering how competitive the scene is. We've also been featured in several news articles and magazines, but one of our biggest accomplishments was being the first and only food truck ever featured on the front page of the Triad Business Journal - a major business publication in North Carolina.

To our knowledge, no other food truck has received a full article in that journal, let alone made the cover. We're also proud to be the only Moroccan food truck or restaurant in the entire state, introducing people to a cuisine that's both rich in history and incredibly underrepresented in the Southeast.

Since then, we've grown into something bigger than the truck. We launched our own line of Moroccan spice blends, Spice Bombs, so people can bring our flavors into their own kitchens. We also put out a free cookbook and recipe videos that anyone can access, and our signature dishes now ship nationwide through Goldbelly - which means people far outside North Carolina can finally taste what we do. For a small family operation, watching our food travel that far has been one of our proudest milestones yet.

Have you ever cooked for a celebrity? Do you have a story to tell?

I haven't had the chance to cook for a celebrity - yet! But I would absolutely love the opportunity to collaborate with a celebrity chef or even cook for a well-known figure one day. I think it would be a lot of fun and an incredible learning experience. I've always believed that food brings people together, no matter who they are - and I'd be honored to share our flavors with someone in that space. Who knows, maybe the next chapter includes a celebrity collab!

What do you typically cook at home?

At home, we're all about fusion and variety. We love to cook dishes from all over the world - Asian, Spanish, Italian - really anything that inspires us. We got married young and spent years cooking together at home long before starting the business. Cooking has always been a big part of our family life. It's not unusual to find our kids in the kitchen helping out or coming up with creative ideas of their own. For us, it's more than just making meals - it's about creating memories, sharing cultures, and simply enjoying great food together.

What’s a food trend that you’re loving right now and why?

The trend I'm loving most right now is people using a single great spice blend to build an entire meal at home - not just sprinkling something on at the end, but letting one bold mix carry the whole dish. Home cooks are realizing they don't need twenty jars and a culinary degree to make something that tastes layered and special; they just need the right blend.

That's exactly the idea behind our Spice Bombs line. One bag can turn plain chicken, roasted vegetables, rice, or even popcorn into something that tastes like it came straight off our truck. I love that it takes the intimidation out of Moroccan cooking - you get all the warmth and depth of our spices without the guesswork. Watching people send us photos of full dinners they built around a single Spice Bomb has honestly been one of my favorite parts of this whole journey.

Have you ever tried a crazy food combination that just worked?

One that surprised even us was fresh strawberries dusted with ras el hanout and a pinch of sea salt, then drizzled with warm dark chocolate. It sounds unexpected, but the warm Moroccan spices wake up the sweetness of the berries, the salt sharpens everything, and the chocolate ties it all together.

It's the kind of thing that comes from my pastry background colliding with our spice cabinet - playful, a little unexpected, but balanced. People always raise an eyebrow when we describe it and then go quiet after the first bite. That salty-spicy-sweet combination has become one of those little surprises we love putting in front of people who think they've tasted everything.

What drink do you enjoy most?

Moroccan mint tea will always be my classic - it's warm, refreshing, and a tradition I'll never get tired of. But lately I've been obsessed with a twist on it that we're developing: a sparkling Moroccan mint tea with fresh lime and ginger. It has all the comfort of the tea I grew up with, but it's bright, carbonated, and has that little ginger kick that wakes up your whole palate.

I love it so much that we're planning to add it to the truck on tap, so customers can get it fresh and fizzy right alongside their meal. There's something exciting about taking a centuries-old tradition and giving it a fun, modern, bubbly spin - and so far, everyone who's tried it wants more.

What’s Your Instagram So Readers Can Follow You?

You can find us on Instagram at @rockinmoroccan_gso. We share everything from behind-the-scenes prep to fresh food right off the truck. Whether it's our signature saffron chicken, rotating desserts, or special events, you'll always find something crave-worthy in our feed.

Our free cookbook and recipe videos are available to everyone too - just tap the link in our bio to get them. Come follow the journey, cook along with us at home, and come hungry!

Why should readers visit The Rockin’ Moroccan Food Truck in Goldsboro, North Carolina?

At Rockin' Moroccan, it's all about family. We're a family-owned and operated food truck - just me, my husband, and our kids - and we truly do this from the heart. This isn't a side hustle or a pop-up; this is our passion, our bread and butter, and what we pour our lives into every day.

We're deeply rooted in our local community, and that's who we cook for. Our customers are like family, and they've been our biggest supporters since day one - so much so that we're already fully booked through 2027.

And these days you don't have to live nearby to be part of it. You can have our signature dishes shipped right to your door through Goldbelly, grab a bag of our Spice Bombs blends to cook with at home, and download our cookbook and recipe videos for free through the link in our Instagram bio - so you can recreate our flavors in your own kitchen, anywhere in the country.

We cook everything from scratch, using spices brought directly from Morocco. We don't cut corners. We focus on generous portions, fair prices, and honest food that reflects who we are. If you're looking for something real, something personal, and something unforgettable - Rockin' Moroccan is it.

VIEW THE ROCKIN' MOROCCAN MENU

The Rockin’ Moroccan is The Bold Street Food Spot Everyone’s Craving