First Look · Naples, Florida
First Look: JW Marriott Naples, the 331-Room Luxury Hotel Rising in East Naples for 2027
A luxury flag is rising on Tamiami Trail East, minutes from downtown Naples: six stories, a third-level pool deck with cabanas and a 2027 target date. Here is what to expect.
Naples is famous for its beachfront grande dames, but its next big luxury hotel is taking shape somewhere new. Along Tamiami Trail East, just outside downtown in the fast-changing Bayshore Gateway Triangle, JW Marriott Naples is rising on a long-vacant stretch between Frederick and Palm streets, and it signals a new chapter for luxury hospitality on Florida’s Gulf Coast.
The project has been years in the making. First proposed as a larger, seven-story hotel and conference center, it was refined into a six-story, 331-room design, and after Collier County approved the final site plans in 2025, fencing went up and site work began. Today the hotel is under construction, with completion targeted for September 2027.
A more connected, contemporary and accessible version of Naples luxury.
5 Things to Know About JW Marriott Naples
- It’s big. 331 rooms and suites across six stories and more than 200,000 square feet.
- The pool is up high. A third-level pool deck with cabanas and a resort-style pool.
- It’s built for gathering. Nearly 14,000 square feet of meeting and event space.
- The location is new territory. East Naples’ Bayshore Gateway Triangle, minutes from downtown.
- It’s coming soon. Completion is targeted for September 2027.
Rooms, design and dining
JW Marriott Naples is designed to balance scale with sophistication, with a mix of guest rooms and suites for both leisure travelers and business guests. Interiors are expected to follow the contemporary JW Marriott look: clean lines, warm materials and a calm, mindful approach to luxury. Dining and social spaces sit at the heart of the plans, with a full-service restaurant offering indoor and outdoor seating, a bar and lounge, and a poolside dining concept made for Naples’ year-round sunshine.
A pool deck above Tamiami Trail
The signature amenity is a third-level pool deck with cabanas and a resort-style swimming pool, joined by fitness facilities and curated outdoor spaces that move easily from relaxation to evening energy. With nearly 14,000 square feet of meeting and event space, the hotel is also positioned as a hub for conferences, weddings and private celebrations, a resort-style escape and a business-ready address in one.
Why East Naples, and why now
JW Marriott Naples sits in the Bayshore Gateway Triangle, a redevelopment area just outside the Naples city limits that has been steadily transforming, with new high-rise residences and mixed-use projects nearby. Road improvements around the site, including a new turn lane on Tamiami Trail for hotel access, and integrated parking underline the project’s role in reshaping the neighborhood. For travelers, the location means quick access to downtown Naples, Fifth Avenue South, Third Street South and Naples Bay.
It is also different from the area’s best-known JW Marriott. JW Marriott Marco Island Beach Resort, about 20 miles south, is a classic beachfront resort; JW Marriott Naples promises a more urban, design-forward stay, less about retreating from the city and more about becoming part of its next chapter.
Where to stay in Naples now
Until JW Marriott Naples opens, downtown has plenty of reasons to visit. Stay steps from the Gulf at Olde Naples Hotel on Third Street South, and plan your trip with our guide to the 5 reasons to visit Naples, Florida.
JW Marriott Naples — At a Glance
- Where
- 2096 Tamiami Trail East, East Naples, Florida
- Status
- Under construction; completion targeted for September 2027
- Rooms
- 331 rooms and suites across six stories
- Amenities
- Third-level pool deck with cabanas, restaurant, bar and lounge, poolside dining, fitness
- Events
- Nearly 14,000 square feet of meeting and event space
- Developer
- Columbia Sussex
Plan Your Naples Trip
JW Marriott Naples isn’t taking reservations yet. In the meantime, compare stays and flights for your next Naples getaway.
Frequently Asked Questions
When will JW Marriott Naples open?
JW Marriott Naples is under construction and targeted for completion in September 2027, according to county records. Site work began in 2025 after Collier County approved the final site development plans.
Where is JW Marriott Naples being built?
JW Marriott Naples is being built at 2096 Tamiami Trail East in East Naples, on U.S. 41 between Frederick and Palm streets, just outside the Naples city limits in the Bayshore Gateway Triangle redevelopment area.
How many rooms will JW Marriott Naples have?
JW Marriott Naples is planned as a six-story hotel with 331 rooms and suites, part of a development of more than 200,000 square feet.
Who is developing JW Marriott Naples?
JW Marriott Naples is being developed by Columbia Sussex, through its affiliate CP Naples LLC, which acquired the site in East Naples.
What amenities will JW Marriott Naples have?
Plans include a full-service restaurant with indoor and outdoor seating, a bar and lounge, poolside dining, a third-level pool deck with cabanas and a resort-style pool, a fitness center and nearly 14,000 square feet of meeting and event space.
Is JW Marriott Naples the same as JW Marriott Marco Island?
No. JW Marriott Marco Island Beach Resort is an existing beachfront resort on Marco Island, about 20 miles south. JW Marriott Naples is a new, separate hotel under construction in East Naples, closer to downtown Naples.
Can I book JW Marriott Naples yet?
Not yet. Reservations are not open while the hotel is under construction. Bookings are typically released through Marriott Bonvoy closer to opening.
This article may contain sponsored or partner content and affiliate links; see our Editorial Policy & Advertiser Disclosure. Plans, design, amenities and opening dates are subject to change.
