Why Travelers Are Avoiding Wisconsin in 2025: Political Controversies & Tourism Decline
Spending in Wisconsin restaurants and bars, experienced a decline dropping by more than $12.5 million
In recent years, Wisconsin has faced challenges in maintaining its appeal as a travel destination, with political factors playing a significant role in this decline. Several key political developments have influenced travelers' perceptions and decisions regarding visits to the state.
Why Travelers Are Avoiding Wisconsin in 2025: Political Controversies & Tourism Decline
Political developments in Wisconsin, including funding decisions for major events, the economic realities of hosting political conventions, and environmental policy debates, have collectively influenced the state's tourism dynamics. These factors contribute to travelers' perceptions and decisions, highlighting the complex interplay between politics and tourism in Wisconsin.
Reduced Funding for Wisconsin Events
In July 2023, Governor Tony Evers exercised his veto power to cut $9 million from a $10 million allocation intended to support Milwaukee's hosting of the 2024 Republican National Convention (RNC). This decision redirected the funds to general marketing purposes for the state's tourism department, aiming for broader promotional flexibility.
While the move was justified by the need to address other state priorities, it drew criticism from Republicans who viewed it as a partisan action undermining a significant event. This controversy may have contributed to a perception of political discord affecting Wisconsin's ability to host major events.
Economic Impact of Wisconsin Political Conventions
The 2024 RNC in Milwaukee was anticipated to boost the local economy. However, data from the Wisconsin Department of Revenue indicated a decrease in tourism-related spending during the convention month. While hotel revenues saw an uptick, other sectors, such as restaurants and bars, experienced declines.
For instance, spending in these categories dropped by $12.5 million in July 2024 compared to June 2024 in Milwaukee. This suggests that large political events may not always yield the expected positive economic impact, potentially deterring future travelers.
Wisconsin Climate Policy and Environmental Concerns
Wisconsin's political landscape has also influenced environmental policies, which in turn affect tourism. Discussions around Project 2025, a Republican-led initiative, have raised concerns about exacerbating the state's climate crisis.
Critics argue that such policies could hinder clean energy progress and negatively impact Wisconsin's natural attractions, which are central to its tourism appeal. The potential rollback of environmental protections may discourage eco-conscious travelers from visiting the state.
Would visit Wisconsin in 2025?
