Olana Naples: Where the Most Affordable Beachfront Home Starts at $30 Million
Just twelve full-floor estates, each around 10,000 square feet, rising directly on the sand along Gulf Shore Boulevard — and the least expensive one starts at $30 million.
Thirty million dollars. That is the entry price — not the penthouse, not the showpiece, the starting point — at Olana Naples Residences, a collection of just twelve beachfront homes taking shape on Gulf Shore Boulevard. Every residence fills an entire floor, measures roughly 10,000 square feet, and opens to about 80 feet of uninterrupted Gulf. It is the kind of number that makes even seasoned luxury buyers pause, and it says a great deal about where Naples, a city very much having its moment, now sits on the national map.
“Estate-scale residences that live as private homes, within a fully managed environment that simplifies ownership without compromising presence or privacy.”Olana Naples Residences
A Beachfront Estate, Without Running One
The project comes from Kolter Urban and BH Group, who acquired the roughly 2.5-acre site — the former Bahama Club, damaged by Hurricane Ian — and are replacing it with a six-story building of rare restraint. In September 2026 the pair secured a $197 million construction loan, with groundbreaking planned for later this year and completion targeted for 2028.
For generations, owning on the Naples beach meant a private estate and everything that comes with it: staff, upkeep, security, the work of running a house. Olana proposes something different — the square footage and presence of a beachfront mansion, delivered inside a building that handles the rest.
One Home Per Floor, 80 Feet of Glass
Architecture is by Randall Stofft Architects in collaboration with 10 Design, with interiors by Champalimaud Design — the studio whose portfolio includes The Peninsula New York and The St. Regis New York — and landscape architecture by Enea. The building is deliberately low and quiet, designed so each residence lives as a single-level estate rather than a unit in a tower.
Each home brings 80 linear feet of floor-to-ceiling glass, ceilings up to 11 feet, a private elevator foyer and multiple deep terraces that pull the living space out toward the water. Gulf views are framed by tropical gardens rather than neighboring towers, which is precisely what makes new construction directly on this beach so hard to come by.
Two Kitchens, a Theater and a Private Spa
The floor plans read more like estate blueprints than condominium layouts. Every residence includes a presentation kitchen plus a separate professional chef’s kitchen outfitted with Sub-Zero and Wolf appliances, natural stone and custom millwork, along with a private clubroom, a wine room, a home theater, formal dining and multiple bedroom suites.
Wellness is built into the home itself. Each residence has its own hydrotherapy suite with a steam room, dry sauna, cold plunge and therapeutic tub, alongside a personal fitness room — the kind of program usually found in a resort spa, here a few steps from the primary suite.
The Beach, the Grounds and the Service
Downstairs, the shared spaces are designed for the same ease. A serviced white-sand beachfront, a Gulf-front pool terrace with cabanas, shaded lounges and landscaped gardens lead from a lobby lounge that opens directly to the outdoors. Behind it all is a full service team: 24-hour staffing, concierge, valet, housekeeping coordination, pre-arrival preparation and absentee oversight — the details that let a seasonal owner arrive to a home that is simply ready.
And then there is Naples itself, minutes away. Fifth Avenue South and Third Street South deliver the galleries, boutiques and dining rooms; the Naples Pier is a beach walk from the front door; and Naples Airport sits about 14 minutes by car. For the city around it, see our guide to the best things to do in Naples, Florida.
Why It Matters for Buyers
Gulf Shore Boulevard is essentially built out, and genuinely new construction directly on the Naples beach is close to nonexistent. Olana answers that scarcity with an extreme version of it: twelve homes, each the size of a substantial single-family house, on one of the most coveted beachfront corridors in the state. At $30 million and up, it marks a new ceiling for the Gulf Coast condominium market.
There are trade-offs worth naming. This is a pre-construction purchase with a targeted 2028 delivery, so buyers are committing years ahead, and timelines and specifications on any project of this kind can evolve. Ownership at this level also carries significant association costs for the staffing and services that define it. But for buyers who want the presence of a beachfront estate without the burden of running one, very little on the Gulf Coast compares.
- Address
- 1121 Gulf Shore Blvd N, Naples, FL
- Setting
- ~2.5 acres · ~220 feet of Gulf beachfront
- Developer
- Kolter Urban & BH Group
- Design
- Randall Stofft Architects with 10 Design · Champalimaud interiors · Enea landscape
- Residences
- 12 full-floor homes · ~10,000 sq ft each · six stories
- Pricing
- From $30 million
- Timeline
- Groundbreaking late 2026 · completion targeted 2028
- Sales
- Premier Sotheby’s International Realty
Olana Naples: Your Questions
Where is Olana Naples located?
Olana Naples Residences rises at 1121 Gulf Shore Boulevard North in Naples, Florida, directly on the Gulf in the Coquina Sands neighborhood. The roughly 2.5-acre site, formerly home to the Bahama Club, has about 220 linear feet of beachfront and sits minutes from Fifth Avenue South, Third Street South and the Naples Pier.
How much do Olana Naples residences cost?
Residences start at $30 million, placing Olana at the very top of the Naples new-construction market. Each of the 12 homes is a full-floor estate of about 10,000 square feet. Sales are handled exclusively by Premier Sotheby's International Realty through a presentation gallery at 294 14th Avenue South, open by private appointment.
Who is developing and designing Olana Naples?
Olana is developed by Kolter Urban and BH Group. Architecture is by Randall Stofft Architects in collaboration with 10 Design, interiors are by Champalimaud Design, the studio behind interiors at The Peninsula New York and The St. Regis New York, and landscape architecture is by Enea.
How many residences are there and how large are they?
Olana is limited to just 12 residences in a six-story building. Each home exceeds approximately 10,000 square feet of interior space, with about 80 feet of direct Gulf exposure, ceilings up to 11 feet, floor-to-ceiling glass walls, private elevator foyers and deep beachfront terraces.
What features are inside each residence?
Each home is planned as a single-level estate, with a presentation kitchen plus a separate professional chef's kitchen with Sub-Zero and Wolf appliances, a private clubroom, wine room and theater, multiple bedroom suites, formal dining, and a private hydrotherapy suite with steam room, dry sauna, cold plunge, therapeutic tub and fitness room.
What amenities and services does Olana Naples offer?
Residents have a serviced white-sand beachfront, a Gulf-front pool terrace with cabanas, landscaped gardens, and a lobby lounge that opens to an outdoor lounge facing the water. Services include 24-hour staffing, concierge, valet, housekeeping coordination, pre-arrival preparation and absentee home oversight for seasonal owners.
When will Olana Naples be completed?
In September 2026 the developers secured a $197 million construction loan, with groundbreaking planned for later in 2026 and completion targeted for 2028. Timelines on pre-construction projects can shift, so buyers should confirm the current schedule with the sales team. This is editorial context, not financial or investment advice.
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